Honda throws talk radio shock jock Michael Savage under the bus for his intemperate and misinformed comments about autism. Sears, Radio Shack, Hoover Vacuum and others have also distanced themselves from Savage Nation.
Date: Mon, 4 Aug 2008
Subject: RE: Michael Savage
Dear Mr. ___,
Your communication regarding Michael Savage has been referred to me.
An American Honda automobile radio commercial mistakenly ran in the Michael Savage “Savage Nation” radio program in the San Diego and New York markets. We have taken immediate steps to ensure that all national and regional Honda advertising be pulled from this program permanently.
Jeffrey A. Smith
Assistant Vice President
Corporate Affairs & Communications
American Honda Motor Co., Inc.
1919 Torrance Boulevard
Torrance, California, 90501
Honda is the second sponsor I’m aware of to use the old “our ad was run by mistake” excuse, but that’s OK. Savage’s boss has to be worried. With sponsorship dried up, Savage will either have to quit, or become a pro bono bonehead. His choice, I suppose.